| Exposure | This is obvious. If people are unaware of your product, they aren't going to seek it out. |
| Recognition | Here is a vital factor. People (especially car enthusiasts) tend toward products they are familiar with. They want products that they have heard of, and often they want products that their friends have heard of too. |
| Credibility | Obviously, people tend to doubt the claims they read in advertisements. However, they often accept as gospel whatever they read in the body copy of a magazine. So, when they read about a new product in a "New Product" section, they often tend to believe that the product has favorably impressed the magazine's editors. This is great for your product's credibility. |
| Consumer Demand | Clearly, potential customers must come to want your product before they will buy it. Your job is to pique their interest, and encourage them to want it. New Product Press Releases do an excellent job of creating this all-important desire. |
