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| Relationships with Magazine Professionals |
It's easy to understand that magazines are published by people. Just like other people, editors, publishers, and account reps like to work with familiar names and faces. Product Press Releases received from people they know and respect are much more likely to get published. Thus, it's vital to have strong relationships with the magazine pros in this market.
We at Wirth & Wirth have an advantage in this area, in that we represent several different companies in this market. Therefore we place over two hundred ads per month in about fifty different magazines. We have been working exclusively in this market since January of 1980. This long history of industry involvement gives us a distinct advantage in the "relationship" area. |
| Editor Convenience |
Let's face it. Deadlines and a lack of available space are major daily problems for every editor of specialty magazines. They hate to be pestered by people wanting "free ink". So how do they select which press releases to publish? Often it is a matter of sorting through stacks of poor photos and badly written, overstuffed copy until they find something they like or can use in a hurry.
We provide the editors with good photos and well-written copy of the approximate length and style in any format they choose. We will soon have our clients' Product Press Releases on-line which editors will be able to access and download in a matter of seconds. |
| Photo Quality |
The subject is simple enough. Editors will simply not use poor photographs. Their main concern is to keep their magazines attractive to readers and potential subscribers. Therefore, you must submit good, usable photography.
Our photographers and graphic artists know exactly what editors are looking for in a photograph. We submit prints, slides, or electronic photos, depending of the preference of the individual publishers. |
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